Adrian Saw Eng Hai1*, Asra Zaliza Asbollah1, Muhamad Naim Kamari1, Rohaizah Abd Latif1
Faculty of Culinary and Tourism, Unitar International University, Malaysia
It goes without saying that healthy life is important. It implies as staying well, living an active life and eating a healthy diet. Hence, a preventive measure is an essential prerequisite for staying in good health. Is it best to think cure, not prevention? Or best to take prevention rather than cure? When making the case for greater investment in ones’ health this argument appears in mind for most academic and policymakers. Prevention can be as simple as living a healthy life, focusing on well-being and knowing the risk factors with food. “Diet Related” and “Non-Communicable Diseases” are on the rise. These trends pose a threat to the individual’s quality of life and act as an economic threat to welfare. The remedies are too model behaviors of a healthy lifestyle, starting with eating well and physically active. The purpose of this paper is to study the consumers’ buying behavior on healthy food and examines how different factors effect on decision making on Organic and Halal foods choice in the restaurant. The main method used for collecting data is through semi-structured interviews within the communities in Kampung Sungai Penchala. In short, this paper has indicated that attitude, brand image, price factor and religious commitment had positive effects on consumers’ buying behavior on Organic and Halal foods.
Keywords: organic, halal, eating habits, buying behavior, and restaurant.